Terms of service
The terms for a HemmaBo subscription and booking website.
1. The service
Terms of Service — English (canonical). Last updated: 2026-10-08. HemmaBo provides booking software that hosts run on their own domain. HemmaBo is not a broker or agency, does not act as an intermediary in rentals, and delivers booking websites only. HemmaBo does not guarantee visibility, traffic, search rankings, or booking outcomes, which depend on external factors outside HemmaBo’s control such as search-engine algorithms, AI service recommendations, market conditions, and guest behaviour.
2. Subscription, pricing and payment
HemmaBo Pro is a monthly subscription and you connect your own domain, with SSL certificate and DNS configuration included. The price is shown on the Pricing page (https://www.hemmabo.com/pricing) and at checkout. Month 1 is free, as is any longer free period shown at checkout, and the subscription applies from the first paid month.
- Payment is made in advance each month via Stripe
- You can cancel at any time via the customer portal
- You keep access until the end of the paid period
- The domain remains yours even if you cancel
3. Right of withdrawal — READ CAREFULLY
You bring your own domain, bought from a domain provider of your choice. HemmaBo does not sell or register domains and charges no domain fee at signup. Month 1 is free, as is any longer free period shown at checkout, and you have a full 14-day right of withdrawal on the subscription fee from the first paid month. Because there is no domain purchase, no exemption from the right of withdrawal applies. If you are a consumer, this right follows from the EU Consumer Rights Directive 2011/83/EU and the Swedish Distance Contracts Act (Lag 2005:59). If you rent out as a business, as many hosts do, those consumer rules do not apply to you by law — we grant you the same 14 days as a contractual term, so the same rules apply to every host.
4. Your domain — bring your own
Bring your domain and we handle the rest. You buy the domain from any provider that sells domains, then point it to HemmaBo and we connect it and run your booking site on it. HemmaBo does not sell, register or resell domains, so there is no domain fee and no registration guarantee. The domain stays yours, and you can move it to another provider whenever you want.
- You own the domain: it is bought in your name from your provider, not from us
- We connect it: you point the domain to HemmaBo and we configure DNS and the certificate
- No domain fee: what you pay HemmaBo is the subscription, never the domain
- You can move whenever you want: the domain stays with you even if you end the subscription
5. Reviews
After a stay, the guest can leave a review. The host’s property page shows an AI-generated summary of the reviews rather than individual reviews.
6. Your responsibilities
You are responsible for the following:
- The information you publish being accurate and lawful
- Having the right to rent out the property
- Complying with applicable short-term-rental regulations in your municipality
- Keeping your login credentials secure
7. Our responsibilities
We provide the service as is and do not guarantee uninterrupted availability. We are not liable for indirect damages, lost revenue, or third-party issues, and our maximum liability is limited to the fees you have paid in the last 12 months.
8. Content and intellectual property
You retain all rights to the content you upload, such as images and text, and you grant us a licence to use this content to provide the service. HemmaBo’s brand, design and technology belong to us.
9. Termination
We may suspend or terminate your account if you violate these terms. On termination your data is deleted within 30 days, unless legislation requires longer retention. Your domain is registered with your own provider, so it is unaffected and stays yours.
10. Changes
We may update these terms. For material changes we will notify you by email at least 30 days in advance, and continued use after the change means acceptance of the new terms.
11. Governing law and disputes
These terms are governed by Swedish law and disputes are settled by Swedish courts. For alternative dispute resolution you may also refer to ARN (Swedish National Board for Consumer Disputes).
12. Company information
HemmaBo. Business form: Sole proprietorship. Address: Asklundavägen 114, 244 91 Kävlinge, Sweden. VAT number: SE197506070502 01. Contact: info@hemmabo.se. Registered in Sweden. Organisation number provided on request, or shown on agreements and payment documents.
13. Complaints
If you are dissatisfied with the service you have the right to report defects. If you are a consumer, this follows from the Swedish Act on Certain Contracts for Digital Content and Digital Services (Lag 2022:482); if you are a business, notice of defects applies within a reasonable time under general contract-law principles. Complaints should be filed within reasonable time after you discovered the issue. Contact us at info@hemmabo.se to file a complaint.
14. Platform role and liability
HemmaBo is not a rental agency, travel agent, broker, or insurer. We provide the software for hosts to create and manage their own booking pages. For bookings, payment goes directly from the guest to the host’s own Stripe account, and HemmaBo never handles, holds or forwards guest funds. The legal contract for renting the property is concluded directly between the host and the guest, and HemmaBo is not a party to it, following the principles of the EU E-commerce Directive (2000/31/EC) and the Digital Services Act (DSA).
- Booking pages and calendar management
- Technical integration with Stripe Connect — the guest pays directly to the host’s own Stripe account
- AI-based features for descriptions, communication and analytics
- Connecting and hosting the domain you bring
15. Payments between host and guest
Payments for stays are handled via Stripe Connect, where the guest pays directly to the host’s own Stripe account. The host is responsible for all refunds to guests and is solely responsible for declaring rental income under applicable tax law.
- Guest pays via HemmaBo’s booking page
- The amount (less Stripe transaction fees) goes directly to the host’s Stripe account
- HemmaBo charges a fixed monthly fee — no booking commission
- The host is responsible for declaring and paying tax on rental income
16. ID verification and personal data
HemmaBo offers ID verification via Stripe Identity as an optional tool for hosts to verify guest identity before booking. Stripe processes ID verification data on behalf of the host and, for its own purposes such as fraud prevention, as an independent controller.
- The service is provided by Stripe — not by HemmaBo
- HemmaBo only receives the verification result (approved/not approved) and extracted age
- HemmaBo does NOT store images of ID documents or biometric data
17. Insurance — important for hosts and guests
HEMMABO DOES NOT PROVIDE INSURANCE. No insurance is included in the HemmaBo service, and hosts and guests are responsible for arranging appropriate insurance coverage. Hosts should consider home insurance covering short-term rentals and liability insurance for personal injury; guests should consider travel insurance for cancellation or illness and home insurance covering damages they cause.
18. AI agents and technical accessibility
HemmaBo makes the host’s property information technically accessible for AI-based search and recommendation, based on public information the host provides. HemmaBo does not guarantee exposure, visibility or recommendations from external AI services such as ChatGPT or Gemini, and does not control how external AIs index, rank or present information. The API lets an agent discover a host domain and verify a signed stay offer. HemmaBo does not act as a reseller, travel agent, or party to the rental agreement, and the legal contract is concluded directly between host and guest. Messages that guests send to the assistant on the booking website are processed as described in the Privacy Policy.
- Property information is exposed via standardised formats (Schema.org, llms.txt)
- An API (MCP endpoint) lets agents discover a host domain and verify a signed stay offer.
- Booking always happens via the host’s own booking page
19. International guests and jurisdiction
HemmaBo is a Swedish company and these terms are governed by Swedish law. The service may not be used in countries subject to EU or US sanctions.
- EU/EEA consumers: You always retain the protection your home country’s law provides, if it is more favourable than Swedish law
- Disputes: Should first be resolved through negotiation
- Local rental rules: The host is responsible for complying with all local short-term-rental regulations
20. Processing of guest data (Art. 28 GDPR)
For guest data, the host is the controller and HemmaBo is the processor. This section is the data processing agreement between the host and HemmaBo under Art. 28 GDPR.
- HemmaBo processes guest data only on the host’s documented instructions: to run the host’s booking website, calendar, payments, messages and the features the host turns on
- Everyone at HemmaBo with access to guest data is bound by confidentiality
- HemmaBo takes appropriate technical and organisational security measures (Art. 32 GDPR)
- HemmaBo helps the host answer guests who exercise their rights, and with security, breach notification and impact assessments
- HemmaBo notifies the host without undue delay after becoming aware of a personal data breach
- When the subscription ends, HemmaBo deletes guest data within 30 days, unless law requires longer storage; the host can ask for its data before then
- HemmaBo makes available the information needed to show compliance with this section
- The host gives general authorisation for HemmaBo to use sub-processors for hosting, email, payments, AI features and channel management. HemmaBo informs hosts of changes to sub-processors in advance, and the host may object. The current list is available on request
What is a VRP vacation rental?
A VRP vacation rental is a holiday home whose host runs its own booking site on its own domain and publishes stay offers signed by that domain under the Vacation Rental Protocol (VRP). Any guest or AI agent can check, over plain HTTPS, that the price, the dates and the conditions come from the host — with no listing site, catalog or connector in between.
HemmaBo is software that makes a host's home a VRP vacation rental: the booking site on the host's own domain, the signed stay offers, and payment straight to the host.